Eloqua Email Marketing Services

Eloqua Email Marketing Services

Eloqua achieves ROI in terms of lead quality and conversion rates is testament to the ability of Eloqua’s programs to deliver the value-added insights that are so crucial to bringing customers over the line in today’s increasingly competitive market.

Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help our clients achieve their marketing strategy's objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach which includes customization of Eloqua platform to cater to client's business and marketing requirements, as well as a providing the reporting on the email campaigns in easy to read format so that Marketers can make quick decisions.

Eloqua skills are scarce and it’s not unusual for companies to find themselves relying on one or two power-users who can’t cope with demands of an entire organization. Yen Digital can act as an extension of your marketing team and can handle campaign deployment, delivery and measurement – liberating you to focus on the more strategic elements of your campaign.

Email Marketing

Eloqua has a very robust email platform, with multiple templates to choose from and customize while using a very simple user interface. In fact, the interface for building an email with Eloqua is the same interface they use in their landing page creation.

Eloqua Landing Pages and Microsites

Eloqua has many features for creating landing page for e.g. predesigned templates, dynamic content, drag and drop images, powerful form customization, etc. One Key feature to note is Microsites or as Eloqua calls it Hypersites. When a single landing page isn’t enough, Eloqua Hypersites™ – content-driven, personalized microsites that greet your prospects by name, deliver targeted content and increase conversion rates – help users create a unique, relevant experience.

Lead Management and Scoring

Eloqua’s “Co-Dynamic Lead Scoring” technology uses common lead quality definitions such as Budget, Authority, Need and Timeline, as well as key qualification data, including lead response, activity and behaviour.

Analytics & Reporting

Eloqua offers four main Analytics & Reporting features - Eloqua Discover for Salesforce, Eloqua Profiler, Eloqua Engage, Web Visit Alerts. Apart from this Eloqua offers closed-loop reporting and since “Eloqua Insight” is built on a BI platform, it provides powerful reporting and dashboards that companies can customize to uniquely meet their reporting requirements and needs.

CRM Integration

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

We’ve got enough experience to create award winning email campaigns on Eloqua and other email marketing platforms.

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